Native James has officially joined the SharpTone Records family, and celebrated with the release of a new song alongside a genuine grime legend.
James had this to say about becoming part of the SharpTone legacy, now rubbing shoulders with the likes of Loathe, unpeople, Dying Wish and more:
“I can honestly say it’s insane that I’m signed to SharpTone; it feels like this will be a mad chapter for me, I’m gassed I won’t lie to you, and can’t wait to start working to give you more music!”
Whilst SharpTone themselves added, “We are beyond excited to welcome Native James to SharpTone. From the moment we first saw his incendiary performance in a tiny basement in East London, we just knew that we had to find a way to work together and be a part of his story. Native embodies everything that we strive for here at the label; originality, personality, and pure goddamn talent. We cannot wait to amplify that talent in what will inevitably be a very bright future.”
And with his first offering for the label, he demonstrates exactly why he is such a uniquely ambitious star.
Taking the heart and heat of a classic grime flow and adding in a caustic and crushing riff, it is crossover power at its finest. And in bringing in Frisco, known for being part of the iconic Boy Better Know, it is as special a co-sign as you are going to get. Metal and rap have always had a close relationship, but with tunes like this, Native James is opening whole new doors, and that should get you very excited indeed.
James had this to add about the track:
Never Been Scared is what it says on the tin. This song is for people who have felt a time where they need to overcome something, whether that be your personal best, an exam, getting up to to face challenges at work, life itself… it’s a power play to your internal, to remind yourself you can overcome whatever you want.”
