Bones UK Take On Toxic Masculinity With New Tune ‘Ride’

Bones UK talk cars and toxic masculinity on their latest single, ‘Ride’.

The track is out now via Sumerian and arrives with a video that might seem comic at the start, but has a clear and obvious message.

Have a watch and a listen to the brilliant new tune via its video below.

Speaking more about the track’s message, the band – which consists of Rosie Bones and virtuoso guitarist Carmen Vandenberg – have shared:

“‘Ride’ is a response to toxic masculinity and the pressure people feel to buy certain things or to look a certain way. No amount of money can buy cool or happiness. 

“It’s not about the size of the machine it’s what you do with it, that ALWAYS counts. So many people, men and women, live their lives thinking that the more they have, and the shinier and newer what they have is, the happier they will be. And the more fulfilled their lives will feel. 

“For men the phrase, “bigger is better” is always being thrown about. And we wanted to turn all of those ideas on their head. Maybe it’s less about “big dick energy” and more about “don’t BE A DICK energy.””

Check out the single artwork below.

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